Starting an email marketing newsletter is a great way to keep in contact with your subscribers and make sales.
Most newbies online have no idea of how to create sales and end up purchasing products or services they don’t know how to market.
When I first started online I had this very problem and ended up wasting large amounts of money on products I had no idea how to promote.
I would just spam links all across the internet hoping to get sales, but they never came.
An email marketing newsletter allows you the opportunity to build a relationship with your list.
It gives you the ability to present them with relevant resources to solve their problems and hopefully make things easier for them.
Having an email marketing newsletter is one of the best ways to make money online and today I wanted to discuss how you can begin your email marketing newsletter successfully.
Email Marketing Newsletter Tips
1. Pick a Good Autoresponder
An autoresponder is used to send people information who have subscribed to your email marketing newsletter.
Once on your list it’s your duty to provide them with the information they seek to solve any problems they may be having.
A good autoresponder is a necessary tool to have if you want to be able to contact your list with little to no issues.
There are many services to choose from, but some of the best in the business are Getresponse, Aweber, Mail Chimp, and Constant Contact.
Many of them you can join for free the first month or sign up for a low fee your first month to see if the service is for you.
You can play around with a few different autoresponder companies and see which works best for you.
My preferred autoresponder service is Getresponse.
I enjoy the ease of use and the great customer service they provide.
Make sure the company you select has awesome training and can get you moving forward quickly.
2. Email Frequently
Once you’ve picked your autoresponder you want to learn how to setup your newsletter.
You can create a series of autoresponders to send out preset messages or you can send out a newsletter to your list of subscribers.
A lot of people recommend that you send out your email marketing newsletter daily, but I recommend you do whatever you’re comfortable with.
Not all list are built the same and some people don’t like to be contacted daily.
The most important thing is keeping in contact enough with your list to build a relationship with them and not let your list go cold.
It’s much harder to covert cold leads once you’ve went off their radar.
If you’re not okay with emailing daily start off with 3-5 times per week.
3. Monitor Spam Rating
Keep track of your spam rating to make sure they your emails don’t end up in the spam folder.
If you emails aren’t seen there is no way you can build relationships or make sales.
A good autoresponder service will let you know if you email marketing newsletter is considered spam.
You will be given the opportunity to go back and rewrite your newsletter for it to pass the spam test.
Do your best to keep your spam rating under 1 and provide your subscribers with exceptional content.
They’ll appreciate you much more in the long run.
An email marketing newsletter is one of the best ways to grow your business online.
It allows you the luxury to communicate with subscribers at the push of a button.
Use your newsletter to show your subscribers that you care and are dedicated to their success.
If they have questions answer them, if they have problems do your best to solve them.
That is the purpose of having an email marketing newsletter.
Provide massive value and the profits will roll in.