The current economic climate has led to businesses, both big and small, having to tighten their belts accordingly and this has led to a noticeable change towards a greater online presence.
Businesses are now more aware that they have to try every possible form of advertising, within their budget, in order to try to generate extra awareness of their business, and of course, generate more income which could be vital to their survival. Internet advertising can be the main driving force for this for so many business owners around the globe. Little work can provide them with 24/7 advertising to a large number of potential customers.
Businesses are also more aware that the public have a greater need of finding the best possible deals wherever possible. Having your own website and being able to promote those offers of 10% off or 3 for the price of 2 can suddenly make you more attractive to a potential customer who normally may have walked past your business. This does not only have to apply to shops in your local High Street but also to various trades such as builders or glaziers.
Business owners have to start taking real advantage of the greatest internet phenomenon of recent times in the form of social networking. The vast majority of towns and cities around the world will have some form of link to these websites and a number have groups directly linked. Businesses have to try to connect directly with people within their local area by making profiles, searching out people who are in their target market, and joining or create groups and invite people there. If you have a beauty salon for example then actively look for women in your area and let them know what you are about. Add them as friends, invite them to your specially created group. It is free and you are marketing directly to those who are most likely to use your business. People can spend less than 30 minutes per day helping to promote their business through this method.
You only have to look at the numbers of profiles on the main social networking sites to realize its potential just waiting to be unlocked.
You are also probably aware of the numerous comments from various institutions who are concerned with helping Joe Public through these times however what is more important is to help businesses. If a business receives no help in trying to increase revenue then there is less need to help Joe Public as there are fewer businesses to service his needs.
Now is no longer the time to offer new advertising avenues at extortionate rates but instead to find ways to promote business and also to help the public be more aware of special offers. There is still sufficient money out there waiting to be sent for more people to survive but there is understanding and fear. This can be facilitated through businesses working together and utilizing everything at their disposal. The days of spending ¤100's of pounds or $ 100's of dollars on a single advert are gone. The dawn of low cost yet effective advertising is upon us.