For many businesses, attracting talented individuals can be a struggle. The traditional routes of identifying and recruiting are proverbial jungles; your job posting gets lost while the best candidates are quickly gobbled up by the dominant beasts in your industry.
One alternative way to attract the talent you’re looking for is on a more modern grapevine: social media. By employing a few secret techniques that wouldn’t look out of place as part of a more conventional internet marketing strategy, it’s possible to get ahead of the herd and track down the ideal candidate for your company, or even to leave the advertisement there as bait and let them come to you.
From a web design agency to a pizza restaurant in New York, any company with experience of creating an internet marketing strategy can utilize social media to find their ideal candidate by following these three secrets to magnetizing new talent via social media.
Craft a description
The first step toward attracting talent through social media is by creating an attractive job listing. This should be catchy, and at the very minimum it needs to sound like a position people would want to fill, and in a company people would want to work for.
Creating a job title that stands out is vital too. Instead of sticking with a title that will be repeated over and over in occupation listings, choose wording that will catch the eyes of potential employees. More people would like to see themselves as a trainee web design ninja than a web design assistant.
Like any component of an internet marketing strategy, both the title and the description should be crafted to make the job worth sharing, but the information has to be accurate too. This means including specific information about what you are looking for in an employee, as describing what your ideal candidate looks like appeals to individuals who feel they meet the criteria.
Publish your posting
To maximize the chances of your newly created job description being seen by as many people as possible, consider posting it to your blog as you would with anything else in your internet marketing strategy. Doing this will mean anybody following social media connections that link back to your blog should see it. Furthermore, people who stumble upon your blog with no prior knowledge of your business will also be exposed to the job offer.
If the job description and the blog post are interesting enough to make people want to share them, it doesn’t hurt to ask your peers if they can do exactly that; you never know who may turn out to be the bridge between you and your ideal candidate.
Sharing the job posting across your blog platform is important, but social media has the potential to reach an even wider audience as part of an internet marketing strategy. People with numerous connections on Twitter, Facebook, and other platforms may be able to push your job posting to a plethora of people who may not otherwise see it, and so opening the door to talent that may be difficult to reach otherwise.
Find your candidate
Even after publishing the job description and asking others to share it, getting pro-active is as important in your search for your ideal candidate as it is in all internet marketing strategies.
Individuals who are receptive to new opportunities often make this known on LinkedIn, which make the platform a great place to look for talented individuals. By typing your job description into the LinkedIn search function, you can find a whole host of potential candidates for the position you require filling.
It may even be that they aren’t actively looking for a change of job at the minute, but that shouldn’t prevent you from asking the question if they look suitable.
Already a common technique in internet marketing strategies, searching by hashtags on Twitter is another good way to find candidates for your position, as people often follow conversations around their industry or even place their profession in their profile description. By contacting these people directly, you place the ball in their court and make their job search easier.
When attempting to bring in talent, any social media can be a valuable tool for reaching potential employees. To give yourself the best chance of success in magnetizing them, remember to first create an interesting job description. Then, push it out into all available outlets before actively searching the relevant social media platforms yourself.