Development in technology and changes in lifestyle in the recent years has caused a shift in the way companies market their products.
If the traditional way of marketing the product meant to provide a room or a specific place and store things physically in the room or place, then with internet marketing, the store is replaced by a website. No more a physical room, it became a virtual store where people can shop.
Shopping can be done anywhere where a buyer is located. In the traditional way of marketing the buyer must come to the store to see the physical product they want to buy. Therefore there is a limit on the radius of marketing. In internet marketing, marketing coverage radius becomes infinite because the virtual store can be accessed by anyone in the world.
Despite the existence of some fundamental differences between internet marketing and traditional marketing, there is also some fundamental similarity between the internet marketing and traditional marketing exist. Among the similarity are:
1. Easy access
In traditional marketing, there are certain efforts needs to be done when determining the location of a store. Ease of access and strategic location will greatly affect the final result. The same things will also needs to be considered when creating a virtual store. First of all, the store has to choose an interesting and easy to remember brand. After that, to ensure fast response time when visitor access the website. Of course, some strategy to make the store will appear in the the top row of the first page of search engine in the internet should also be done.
2. An attractive store design
Not different from the physical store, a virtual store needs to have a professional and attractive design. This will certainly help to attract buyers attention.
3. The uniqueness of the product.
Unique products both in design and in function will be accepted easier and faster by the market.
Serious efforts to market products through a specific channel (advertising, brochures, etc.)
5. Good customer service
Last but not least… be it in traditional marketing or internet marketing, there is one thing that should definitely be a priority and given a top attention, which is good customer service, both on pre sales and post sales stage.
Ease of contacting customer service/ support, quick response time, good complaint management, reliable and excellent post sales service that make customers feel safe and confident will increase the chance to close the sale, and can also keep the customer to be a loyal customer in the long term.