The printing technology involves the reproduction of text and images into many copies, mainly in book form, that can be accessed by a mass audience. The most popular uses of printing is in production of books especially novels and school texts, duplication of business documents like brochures and making copies of different kinds of cards. This gives a hint of how the technology has a big implication on the social milieu. Overall, printing has promoted a cultural exchange between people in different parts of the world by encouraging authors to publish their material in bulk.
The most important social impact of printing is the historical preservation of cultures. By the perpetual reproduction of books and works of art, the usages of a society within its historical context is revisited and kept in memory forever. In this way, people can go into libraries and recover works that were printed thousands of years ago and are still intact. The technology also helps to revive philosophies of the past by referring to literature that was written during the time being considered. Scholarly works have also been a key striking force of intellectual development as they are widely circulated within a select intellectual community like in universities without relying on single manuscripts as was the case with scholars in the middle Ages.
Mass printing at a given time is usually taken to mean that a society in the past has assimilated the reproduced material in large numbers. This means that the printed work was popular to have been reproduced that much, and since generations best appreciate what represents them most, this literature can act as an authoritative basis of understanding the given society. The impact of the technology is felt daily at the educational level. Virtually all public schools have a library of similar texts they share in their syllabuses that link them to a larger educational setting around the world.