As one who uses the internet on a daily basis, I’ve come across more than a dozen articles written about online shopping. Most of these articles were written to convince people to shop more via the internet. These articles also state that shopping online is more advantageous than shopping at brick-and-mortar stores because of the low prices on products. While this statement makes a lot of sense, a new study suggests that the main reason consumers prefer to shop online is not the low prices. In this study, shoppers do not mention “lower prices” as their main motivation for shopping on the internet. They mentioned, however, these three major reasons:
Lower Prices on New Products
Yes, consumers shop online because prices of products sold on the internet are relatively lower. However, most shoppers do so because of the much lower prices for new frontier items such as clothing, furniture, toys, sports and hobby related merchandise, and of course, health and beauty products.
Better Selection on Food Items
Believe it or not, consumers ranked “better selection” as their leading motivation when shopping for food and beverage online. As someone who lives in a country with people who eat more than three times a day, I would understand why better selection on food items influence consumer’s decision so much to shop the web.
For consumers who love to shop for commodity products, their number one drive for shopping via the internet is free shipping. But who doesn’t love freebies? After all, not everything you purchase online is cheaper, so it’s already a big advantage to get free shipping for any item you choose to buy.
What’s the significance of all of this, you ask? Well, if you’re someone who owns an online store, this gives you an idea that you don’t always have to lower the prices of your products in order for your company to stay competitive. Moreover, if you sell food online, this tells you that having a wider range of products will help you attract more customers. On the other hand, if you are a consumer, this gives you an idea how other consumers like you behave when shopping online and what particular steps you can take to make the most savings.
For years now, online shopping has been a part of the lives of people worldwide. Considering its many benefits and advantages, it would be safe to say that online shopping is here to stay, and that mainly because of the three factors mentioned above.