Want to make sure your video marketing is up to scratch? There’s no special recipe to ensure a video campaign goes viral, but there is a key checklist of criteria that can help keep your video production values on track.
1. Get a load of this guy
The person that delivers the first line of your video makes a big difference to drop off rate. Consider the issue like a casting director: you need to make sure that you’re putting the right talent upfront. Get someone that can project personality into their patter, and who ideally has good, varied intonation, and is a solid fit with whatever brand they’re representing.
2. Everyone into the think tank
Collecting feedback from a select group of people can help ensure you’re not wasting your time on concepts that people can’t connect with. Show the video around the office and find out what bombs before you put it out for the sharks. Jokes and calls to action need to have impact, and the only way to find out if they’re working or not is to get some honest responses.
3. The eight second rule
Apparently, you have eight seconds to grab people before they abandon a video. You can’t please everyone, but if you qualify the issue you’re addressing, clearly and concisely, in the opening line of your video, you might be able to retain as many as 60% of the people browsing your content.
4. Get analytical
You can use analytics tools to see exactly when people stop watching your videos, and how many people stay to the end (or at least get the main message of what you’re saying). Having this information should make it easier to iron out the kinks in your content, and figure out the best release schedule too.
5. Knock, knock
Subscription forms are a great way to capture leads. Putting out videos is all well and good, but you need to convert some of that traffic into potential sales if it’s actually going to serve its purpose. A simple message prompting subscription before viewing a video – especially if subscribers get to view extra content – is a great way of making the video drive more results.
So there you have it – there are plenty of ways of getting creative with the way you do video marketing, but by making sure you pay attention to these key points, you can make sure you’re meeting your full marketing potential.