A record-number of start-up web development companies have entered in to the market dreaming of achieving significant success down the future. Business minded youngsters are coming up together in large numbers encouraging start-ups and are thirsty to rewrite history themselves rather than working as an employee for any other company. However to build a stronger brand and drive visitors towards their new found business can prove to be an up-hill task and website plays a major role in converting their dreams in to business.
If you are among the one who is willing to build a website for your start-up web development services company, then here are a few ways in which you can achieve success by driving visitors towards your start-up website brand.
User Interface must be simple
Ensure the website to be as simple as possible, especially the user-interface. Include the features visitors wish the most such as search functionality, logo and icon for navigation.
A few things you should give more focus on includes,
- The headlines must be bigger and visible because it matters the most to the visitors
- Try to avoid the sign-up process or anything that results in time-consumption
Stick on to one or two colours that signify your brand
Take a look at some of the most popular brands such as social media giant Facebook or Twitter. You can see that their entire website is based up on the shades of a single colour which makes it more popular among the visitors. Including too much colours on your website may show your inexperience as an expert web designer and can result in creating confusion and distraction among the users.
Fonts must be consistent
The start-up web design company has to ensure the consistency of the fonts within their website. This includes the typefaces and the font sizes. It is desirable for any web design services company to include only one or two fonts for giving the website a cleaner and consistent outlook. Otherwise, the content appearance can turn out to be a little bit messy and irritating for the visitors of your website.
Content should be readable
Content plays a significant part in the success of any web design services since visitors come to your site to get information about products or services offered by your start-up company. The copy must be darker compared to the background. But if the background is darker, then the content has to be lighter enough to read. The lines must be shorter and comfortable enough to read. It should have adequate spacing for better readability. Try to categorize your content by using headlines, sub-headlines and bullet points etc.
Experiment with more than one version
Try with one or more landing pages and dashboard interface. Give more focus on the main content on the home page and images. Try with different versions with actual users and you will be able to figure out which of the landing page attracts more visitors.
Use Catchy Images
An image can say it all. Get involved in extensive research regarding the type of images that has both an emotional as well as professional touch among the users. Use such an image to turn the visitors in to loyal customers.
Create the mobile site first
Browsing internet on the desktop computers is no more a trend. Smartphones are the latest phenomenon. This trend has led to the rise of responsive website design companies. Sufficient call to action buttons and forms has to be included in the mobile site. Possibly, the mobile users could eventually turn out to be your largest customer base. So give more priority to the designing and development of your mobile website by consulting the best mobile website design company.
Ensure proper Call to Action
Achieving higher conversion rates must be the main objective of your web design company. Ensure that the message in your responsive website is clearly defined and easily understandable. It is better to test the content for call to action. Try avoiding the usage of terms that can make the user confusing while navigating within the website.
See yourself from the end-user perspective
It is good to spend more time thinking from the user’s perspective rather than your perspective. It is a necessity before you create a website that would impress them. As a first step, you will have to figure out who the target audience is and then you will have to understand what those users might wish for if you were in their place. You will get answers for all your requirements for sure.
Delight your audience
Make sure the users log out happily from your website. The responsive website must be designed and developed in such a way that customers must feel delighted and satisfied instead of disappointment. You will have to understand their interests and try to implement it on your website so that they remember the experience for a long time.
Start-ups will continue to grow in the years to come. You will have to create a unique website that best reflects your ambitions. It is up to you to choose the best web development company offering the best web development services. You will have to get your website design right to succeed. Follow the best research and implementation techniques as mentioned above to help your start-up company achieve greater heights.