The other marketing options on the internet might be starting to lose some steam, but one method is going from zero to one hundred real quick. The topic is video marketing. Why should online video be a part of your online mix? Two big trends are coming into view everyday and you are not paying attention to it.
How are people connecting to the internet these days? Are they kicking back logging into the web with their big desktop computers that take up the whole desk? No. They are pulling the power of the web out of their pockets. The answer is mobile devices like the apple iPhone. The internet is on the mobile device and this means big long article marketing options might not be the ideal situation for marketing.
The blogging are not going away, but marketers need to think about how people are consuming the information. The blogs might not contain all of the long articles anymore, but they are going to have the quick stuff that people want, the videos.
The mobile devices are powerful and they are filled up with apps that allow people to have fun and get things done. Enter the whole reason for the web and the clues start to become revealed. People go online for information and video is the perfect info delivery method.
The secret sauce is evergreen content. Making content for niche audiences in video format is just a great idea and the clock is ticking. People are finding out about video and getting their uploads installed into the big sites to start grabbing those views before the others start to catch on.
The business is online marketing, but people might still be thinking like this is just the start of the internet age. Don’t be one of those people that is still trying to get by with the old marketing options of the past. It is time to get past the dial up internet thinking.
Some people are still thinking about the plain text sales pages, but what about list building with video. The video sales letter is where this thing is going. Think about someone walking over to your desk and dropping a big thick book on it. Would you even think about diving into it and reading it all? Could the same information be delivered in video?
The big problem is getting in front of the camera. Some people don’t want to be the star of the online stuff in front of the camera. They like being behind the scenes and typing on the keyboard. The keyboard wizard of oz stuff is going away. People want to see some internet celebs. They want to get good quality content in the vid format. Get with it. It might be time to think about outsourcing to service providers that can crank out the content you need.
The other secret is this type of content can be viral marketing. The social landscape makes it easy for vids to be shared with friends and others online. Just click a button and the power of the list is looking at links to your content. Power from the list is coming without even spending any extra money for reach.