Video marketing is now seen as the way forward if you want to be highly successful. YouTube is owned by Google so obviously this helps with ranking your website. YouTube alone has over a billion users every month according to their statistics; YouTube is not the only video site, but probably the best known.
It is very easy to embed video from YouTube into your website, Facebook or Twitter pages and share them with others.
Because people can actually see you when you are on video, they relate to you better. You are eye to eye much like in a conversation so it is easier to communicate rather than the written word. You will come over more as a friend, someone helping them rather than selling to them.
It is thought only 20% of business use video, so beat the competition and take your business forward fast with the use of video.
Testimonials and demonstrations are much more convincing on video. Body language can be seen and you become a real person, your viewers feel you are like them and respond more favourably. There is social interaction.
Because now many people use mobile devices to view social media and the internet it is easier to view video than read an article on a smaller device. It is always said “a picture is worth a 1000 words”.
The video popularity is only beginning, jump aboard now, learn whilst it is still in infancy on how to market your business with video.
You can still market with the written word but introducing video using YouTube and other video sites means you are tapping into audiences that didn’t know of your existence; it’s not either but both.
If you really cannot bring yourself to face the camera how about using PowerPoint presentations, viewers are then getting multi-media, which means they can watch read and hear the demonstration using more than one sense which makes the information more interesting and memorable.
Video on your website; Facebook and Twitter pages makes a more visual and interesting display. It can make your page more appealing, encourage clicks and keep your visitors viewing for longer and have them returning and sharing with others. All the things you want them to do!
There is so much to say about video, you will have to look out for further articles. Meanwhile browse YouTube for suitable videos to embed in your website, this is free and easy to do.