Well, this depends on what kind of marketing you are referring to. If you are researching for more information for offline marketing tools, these would consist of things like your local yellow pages, signs, billboards, radio, newspapers, etc. Offline advertising methods have two major disadvantages:
First, they are very expensive. Businesses spend tons of advertising dollars every year on these offline marketing tools.
Second, most of these methods only reach out to a small geographical area. Phone books and newspapers are only distributed to the local population. Signs and billboards are only seen by the people who drive by them everyday. This might work just fine for the local contractor for example, who can only service a small geographical area. However, if your business has the ability to service an area much larger than your local population, you might need to look at another option.
Now, I would like to finish answering your question of, “what are examples of marketing tools,” with my personal favorite kind of marketing:
The world-wide web offers you a tremendous opportunity to market your business. Online marketing methods offer you the ability to dramatically expand your advertising efforts, because you are not limited to the local area that you reside in. Internet marketing tools can be broken down in two areas:
You have the paid advertising methods, which would consist of things like pay-per-click, banner ads, solo ads, etc. These tools offer you immediate results within minutes after you implement them, but they come with a price. You also have free marketing methods, which consist of methods like article marketing, video marketing, blogs, and social media to name a few. While these marketing tools do not offer you immediate results, they do however offer you tremendous long-term results, and can drive a multitude of traffic to your website over time.
Now, before you try to implement these Internet marketing tools on your own, I encourage you to enroll in a reputable online marketing course. You can waste a lot of time and money if you do not know how to properly market your business online. There is a learning curve involved in Internet marketing, and a marketing course will teach you the techniques and strategies that are used by Internet Marketing professionals. These marketing tools are relatively simple to learn, and will ensure that you are getting the best results out of your marketing efforts.