With the poor state and condition of some of the biggest financial organizations and institutions on Wall St. happening in recent times. With the United States government now involved in the need for change in the way these companies conduct their unfair and unethical business practices is it no wonder why we in the rapidly growing internet marketing field should also make it a point to take a close look at the kind of ethics that our online businesses should adhere to as a serious part of operating a successful, honest, internet marketing business?
What are internet marketing ethics?
Internet marketing ethics are the moral, principals good or bad that are associated that you use in connection with the operation of your internet marketing business. It is mainly concerning the tactics, methods an techniques that you use when promoting, or advertising your online business, In other words it is the difference of operating your internet business in either a honest or dishonest way.
Bad internet marketing ethics.
Bad internet marketing ethics can come in many different forms. I will give an example of a few just so you will get a basic understanding of what it looks like.
One of the most used of bad or dishonest internet marketing tactics being used today would be the misrepresentation of your business, product or service. For example, using headlines on you website that promises some outrageous amount of income overnight with no financial investment and no work effort involved on the part of your website visitor. I am sure you have seen this kind of promotion many times in your time on the internet. This is clearly bad online marketing ethics and should not be used to take unfair advantage of innocent people who may at the time of seeing this headline on your website be desperate for any kind of income because of a poor financial spot at that moment. This definitely amounts to bad internet marketing ethics.
Another example is not delivering the product or service that your customer has trusted that they would receive. This happens thousands of times a day, not only to inexperienced online consumers, it also happens to those individuals that have been purchasing products from online businesses for some time. Here is a example: you see a promotion online for lets’s say a ebook, you are convinced by the sales description of this eBook that it will include information relevant to your existing, want, need, or problem, however when you get your download and unzip your eBook all that you find is a few pages of poor written information that may mention a few terms about the subject advertised and not any content that you were told you would get. You may have the option of returning the product for a refund but if the internet marketer has already shown that he or she is willing to use this kind of unethical tactic, who is to say he or she would honor a refund policy.
Those are two examples of bad ethics and business tactics to stay away from, There are many more as I am sure you may know. The idea is not to be any way dishonest with the people who you deal with in your online marketing business. As a rule of thumb treat every single one of your customers, potential customers, and business contacts the way that you would want to be treated.
It will be good for your online business reputation as well as gaining and keeping you customers trust. It will also simply make you feel good knowing that you are dealing in your internet business on the up and up.
Good Internet marketing ethics
Good internet marketing ethics are the exact opposite of the bad ones mentioned above. What you should always try to do is to deal with the people who give you the initial trust to be honest and truthful with them is to tell them the truth about just what your business, product or service can do for them, I understand that a little puffing up a product or service to grab the attention of a potential customer can be an essential part of marketing on the internet,but remember that over exaggeration amounts to lying and lying about a product or service is absolutely WRONG and UNACCEPTABLE!
It will be good for your online business reputation as well as gaining and keeping you customers trust. It will also simply make you feel good knowing that you are dealing in your internet business on the up and up. For you to become or continue to be successful in your internet marketing business remember that good ethics and honesty is always the best policy