For marketing boffins around the world, knowing what products will sell is a fundamental goal. For women, the internet shopping revolution has opened up a whole new realm for them to explore without having to brave a soggy Saturday high street assault course. Knowing what the next big product will be would be like winning the lottery for some marketers, so let’s look at what’s popular now to give us an insight into what will be big in the future.
No big surprise: women spend most of the money they spend online, on clothes. Shops like Asos.com, Top Shop and BooHoo.com all do a massive amount of business online and in some cases, only do business online. The biggest selling item of clothing in the world is those classic blue jeans. Everyone has a pair, and they don’t seem like they are dropping in popularity any time soon. One crucial thing to be addresses is the difficulty women have in finding jeans that fit their particular curves. Someone that could find a way to have an online system to ensure every pair of jeans bought fits perfectly would be truly inspired.
Perfume is another of the most popular things women buy online. The most likely reason being that it is in most cases cheaper to buy perfume on line than in a departments store or in a specialist perfume and aftershave shop. The difficulty in selling women fragrances is that there is no smell-o-vision widget for the internet just yet, so perfumers currently have to rely on women visiting perfume stores before they come back to the internet in order to make a purchase. Smart phones will cut this stalling period soon enough though. Chanel No.5 is the top selling perfume of all time but currently, Hugo Boss perfume is making waves with its online sales.
Women love shoes. Buying shoes online can be tricky as you need to try them on to know if you will feel comfortable in them. What online shoe shops rely on is, like perfume stores, women coming in store before buying online. What some shoes companies have done is create an interactive element to their website where you can design your own pattern for your shoe. This should draw people back to the website. Converse are one of the top selling shoe brands online.
Make Up + Jewellery
Make Up and Jewellery round up the top 5 products women buy online. These are a bit easier to sell as most of their appeal is visual. MAC make up is one of the most popular make ups online while H. Samuel and Ernest Jones make up a huge percentage of online jewellery sales.