Affiliate marketing is all about associating yourself with somebody else’s product or service that you will be selling. Everything you and the product owner does will reflect back on your online reputation. Here are 5 pitfalls to watch out for.
1. Selling Products That Don’t Interest You.
If you don’t care about what affiliate products that you are selling, it won’t be very long before you become uninterested in them and they people that buy them. It’s very difficult to connect with a target audience if you can’t understand why they would buy a product. You don’t have to be an expert in your preferred niche but you will have more success if you are passionate about the products that you are selling as your enthusiasm will keep you motivated.
2. Using Poor Or Unreliable Affiliate Programs.
Before you promote a product or service, do some research to see if other affiliates or customers have written testimonials on the credibility of the program. Many top affiliate marketing programs are associated with experts in that particular industry. If your chosen program is, you are assured that it is of high quality and standard.
3. Always Trying To Sell, Sell, Sell.
If you only concentrate on selling and very little else, you won’t build any kind of relationship with your prospective customers. Think of affiliate marketing as ‘telling’ rather than ‘selling’. You need to build trust and respect from your potential buyers. Build an email list of prospects and communicate with them so that they see you as a regular person, not a hard sell sales-person. Send them helpful information and facts, videos or posts, even if they are not yours. By doing this, your prospects will start to trust your ideas and opinions and will be more likely to buy from you.
4. Not Caring About Your Customers.
Affiliate marketing online is all about finding the right customer for the right product. Even though you are not directly part of the business that you promote, the people who buy from you will associate you with the product. They will have brought that product upon your recommendation because they trust and value your opinion. A customer list is the biggest asset for any home internet business so look after it and always provide value.
5. Sending Offers To People Who Didn’t Ask For Them.
Email marketing is one of the most effective marketing techniques for affiliate marketing online. But, if you send emails to people who have not given you their permission to send information to them, you will get labelled as a spammer. The foundation for effective email marketing is managing a targeted, permission-based email list and only sending information that is relevant to what your subscribers want.