Traffic or visitors to your website are the life-blood of your online business, without visitors your website is dead, it doesn’t matter how good it looks or how much information within it, no-one will see it. So do you use paid traffic or organic or both? It probably depends what you can afford at the moment. Are you time rich or cash rich? Paid traffic can bring results fast, so check everything is working correctly before investing your money, correct links etc. Organic traffic as the name suggests grows over time month by month a bit like word of mouth in traditional business. Another analogy is the hare and the tortoise story, where slow and sure wins in the end!
I would say using both is best, but today I am going to concentrate on free or organic traffic. There are dozens of methods you could use – a book I can recommend “99 ways to flood your website with traffic” by Mick Macro. Here are some traffic methods I use:
I really like writing articles so my top article directory at the moment is EzineArticles it is free to join and offers helpful videos to improve your techniques. There are other big article directories and if you have a favorite I would love to hear about it. A similar suggestion is guest blogging, finding other websites looking for articles. Both require unique articles and include links to your website.
Forums are also a good source of traffic as people join forums according to their interest in the niche so therefore it will be targeted traffic. Forums are communities of like-minded people, you can learn and share ideas and make helpful contacts. Read the terms and conditions on the forums you choose as they all differ. Usually you can add a signature link to your website within a short time.
SEO or search Engine Optimization
SEO is loved by some and ignored by others but it can be helpful to make a few simple adjustments to your website to improve the search engine ranking. A simple and helpful book I found is SEO Step by Step by Caimin Jones It gives lots of simple advice on keywords, tagging picture and videos and descriptions, on your pages.
Videos from YouTube and other video sites can be embedded into your website pages and Facebook. They make the pages look more colorful and interesting and may keep your visitors viewing for longer, or better still, sharing them.
Much more can be said about all these topics, but space is limited, this is an introduction. Lots of information can be found by Googling your topic or looking on Amazon. Look out too for other articles on individual traffic methods, and paid traffic techniques like Solo Ads.