We live in an era where faster communication is the way to life. You will be pleasantly surprised to take a note that this is how business organizations are thriving in worldwide business. The formal 10 a.m. to 5 p.m. office hours no longer hold any good; it’s about 24×7 and 365 days a year now. That’s the key for your buzzing success in business. But, as a human being you have a limitation. You cannot work round the clock. Fortunately, it is your site that can!
Your website therefore has to become your face to the world outside. You now live by it. This in other words construes that your site has the power of making or breaking your fortune. As a serious business person, you can ill afford its poor maintenance.
How to make a site that stands out?
1) Understand your business: An in-depth understanding on what you do and why you do will give you an impetus for doing things differently. You know what winners in life do not attempt different things; they do things differently that help them come out as winners. Know your business and what it demands to be at the top. This will guide you in your endeavor for web designing.
2) Know your customers: Don’t expect people to buy your product or services as you have brought them to their notice. In reality, things go just the reverse way. People look at things as to how they can benefit them. It means you have no luck for a success in your business unless people think you have point or two to their benefit and favor. Your site must be able to highlight this.
3) Know your marketing niche: Can you sell ice to an Eskimo? If you think you can, you are grossly wrong. About 40 – 50 years back people used to wait for 5 – 6 years on an average for a car delivery in some parts of the world. Gone are those days and now, customer is the king. As a marketer you have to understand your customer’s pulse in a geographical location and have to mold your offerings as per their requirement. You may not be able to reach everywhere physically and as such, your site must be able to represent you seamlessly.
Thorough understanding of the customers and their buying pattern alongside the market forces in a geographical location decide your fortune for a success there. You cannot afford to offer just anything as may be convenient to you. Your website must be designed for playing a pivotal role in your success