For many people, Apple is all about the iPhone and iPad, but the company that made its name selling computers hasn’t abandoned the Mac product line.
The company on Tuesday released a revamped version of its 15-inch MacBook Pro that features the new Force Touch trackpad. Force Touch uses so-called haptic feedback to simulate the sensation of a physical click. Apple also unveiled a $1,999 version of its iMac with Retina 5K display and lowered the price of its current model by $200 to $2,299. All the new models are available on Apple’s website.
The Force Touch trackpad is the latest feature making its way through Apple’s MacBook line. It made its debut on the 13-inch MacBook Pro and the new, svelte MacBook. The 15-inch MacBook Pro also features a bump in processor speed.
“The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display,” Philip Schiller, Apple’s senior vice president of worldwide marketing, said in a statement.
While the iPhone is Apple’s biggest moneymaker at almost 70 percent of sales, Macs — including the popular iMac desktop and MacBook notebooks — are the company’s second-biggest revenue drivers. Macs accounted for nearly 10 percent of sales last quarter , while the iPad tablet contributed about 9.4 percent.
Apple currently ranks as the No. 4 PC company in the U.S. (behind Hewlett-Packard, Dell and Lenovo), with an 11 percent share of the market, according to researcher IDC.
Apple said the new MacBook Pro features 2.5 times faster flash storage than the previous version. It also gets an additional hour of battery life for a total of nine hours of wireless Web browsing and up to nine hours of iTunes movie playbook. The new graphics chip from Advanced Micro Devices will render 3D images or run video-editing programs, like Final Cut Pro X, 80 percent faster, the company said.
The iMac with Retina 5K display was the big advancement in Apple’s iMac line last year, which generally keeps the same look but includes a super high-resolution display.
For people who care about the nitty gritty tech specs: The new iMac with Retina 5K has a 3.3 gigahertz quad-core Intel Core i5 processor with “Turbo Boost Speeds” of up to 3.7GHz. The new iMac includes 8 gigabytes of memory and 1 terabyte of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports. The higher end iMac has a 3.5GHz quad-core Intel Core i5 processor with Turbo Boost Speeds of up to 3.9GHz, as well as a 1 TB fusion drive that combines flash memory with a traditional hard disk drive.