Beme is director Casey Neistat’s new social media platform, that shifts the attention away from the users face and put it in the middle of his personal world.
Social media has become more focused on projecting a closely manufactured image of the user onto the online world, than on what people actually experience. By bringing the user’s face into every single picture that is posted online, the attention of the public is focused on that.
And in turn, this compels the user to create a perfected version of him or herself, an online persona that might not have much in common with the actual person. And when each posting’s importance is quantified in likes and shares, the user needs to work all that much harder for the maintenance of this online persona.
What Beme is proposing is that users try out a version of social media that is completely free of social rankings and the pressure that comes with projecting a certain version of yourself. Its content is in the form of videos that are taken by placing the phone onto your chest, maybe even close to the heart.
When the top of the screen is pressed against a hard surface the app begins recording and then immediately shares whatever you recorded with your Beme friends. There is no review and no playback available on Beme, precisely because its main goal is to project unscripted content that comes from spontaneity and genuine enthusiasm.
Then, when a Beme user looks through his video list, he will find whatever his friends have shared. And what is particularly interesting and completely different from all social media platforms is that the videos on Beme can only be seen once. Once the video is over it become inaccessible to the user.
As for feedback, this is actually the only part of Beme that includes selfies, that are actually aimed to record the viewer’s reaction to the video that is playing. The selfies that are taken are then sent back to the user who recorded the video, so that he may get to see their reaction.
The new social media platform comes in the form of an app that could be downloaded as of today. It remains to be seen it spontaneity-oriented version of Vine will find the popularity that Casey Neistat believes it could gain.
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