Filmmaker and YouTube personality Casey Neistat has a new social video app called Beme, and its ultimate goal is to allow users to “see the world with (their) phone” instead of seeing it through their eyes.
You probably know Neistat as the dude who had so memorably spray-painted Apple’s premium Watch wearable on YouTube, and his new app wants people to live the moment despite the perception that social media so often tries to take them out of it. “Social media is supposed to be a digital or virtual version of who we are as people,” commented Neistat on a video announcing Beme. “Instead it’s this highly sculpted, calculated, calibrated version of who we are, told through filters that make our eyes bluer and carefully selected images to portray a version of who we are that doesn’t really resemble the reality of things.”
So what does Beme do, and what makes it different from other apps in its category? For one, you can take a video simply by pressing your device against your chest. You can press your phone against a wall if you want to shoot a selfie or record yourself for a vlog. For sure, it’s a rather strange way to take a photo or video, but that’s where the main catch of Beme comes in – it only works on iOS devices, and the functionalities we described above require the iPhone’s proximity sensor.
Beme is like Snapchat in the sense that the quick, four-second videos you watch are ephemeral, meaning they disappear after viewing. These videos are known as Bemes, and you can view them by holding down the creator’s username. Neistat says that’ll allow you to watch the video for the “first time and the last time.” As for sending selfies, all you need to do is to tap on the screen, which Neistat believes is the most genuine reaction.
Though Beme will be competing against Snapchat, Vine, and other social video apps that specialize in the short, punchy, and in some cases, ephemeral, Neistat doesn’t seem fazed just yet. The real feeling his app exudes is what he believes would set it apart from the competition, and give people reason to download it on Apple’s App Store, which you can actually do right now.
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