Mayor Virg Bernero is expected to be at today’s unveil event in Detroit and joked Thursday in his office he should trademark the name “Mayor Camaro.”
“We should do a full name change,” Bernero exclaimed.
“We should, we should!” replied Randy Hannan, Bernero’s executive assistant.
Bernero believes production of the 2016 Camaro at Lansing Grand River Assembly plant puts General Motors Co. on the map in a “very powerful way.”
Bernero drives the Buick Enclave, made at Lansing’s Delta Assembly plant, and previously drove the Cadillac CTS, also produced in the city.
“We make these award winning cars,” Bernero said. “We should all be proud because it’s a very exciting time.”
Michael Trevorrow, GM’s Lansing regional plant manager, and Mike Green, president of United Auto Workers Local 652 are also expected to attend today’s unveiling.
Monte Doran, a Chevrolet spokesman, said in an email Friday that a production start for the Camaro won’t be revealed today in Detroit. Doran, however, did confirm the Camaro will arrive at dealers by the end of this year.
GM introduced the fifth-generation Camaro in mid-2009. A convertible body style was added in 2011.
The fifth-generation Camaro was billed by GM as the “most powerful Camaro ever” and included a 2012 ZL1 model with a supercharged 580-hp V8 engine.
Chevrolet debuted its first Camaro on Sept. 29, 1966. It was offered in two body styles: sport coupe and convertible.
Camaro is part of GM’s Chevrolet brand that was founded in 1911 in Detroit. Chevrolet does business in more than 115 countries and sells around 4.8 million cars and trucks a year.
In addition to Camaro production plans, General Motors made a bold bet on Lansing last month when it announced a $520 million investment for tooling and equipment to support future new vehicles at its Lansing Delta Township Assembly plant.
The April 30 announcement is part of a $5.4 billion plan to improve U.S. plants over the next three years.
Follow along below with LSJ’s Eric Lacy as he attends the event today.
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