The upcoming GoPro app will offer simple video editing tools, like trimming, with easy sharing to social media sites.
GoPro cameras are great for filming “on the go” activities. Owners can edit their videos using the company’s Studio Software, and share it with friends on the internet. The problem is, not all GoPro owners have PCs or laptops.
GoPro also offers a mobile app, but it’s for remote controlling of the camera and video sharing only.
This summer, GoPro will address the issue according to a new Techcrunch report.
The company’s president, Mr. Anthony Bates, has confirmed the upcoming launch of the GoPro mobile editing application by end of summer. The unnamed app with simple editing tools will act as a bridge between GoPro cameras and smartphones, and from smartphones to social media and the internet.
The report claims the upcoming GoPro editing app is a leap forward to the company’s very own cloud storage service, like DropBox, but exclusively for GoPro camera owners. This internet service can also “edit videos automatically,” the report added.
GoPro owners can already edit their videos using a third-party app called the 10app. It is available on the Android and iOS, and works with the iPhone camera, GoPro cameras, and DJI Phantom (a drone product).
The 10app offers live recording, quick editing tools like adding music tracks, trimming, speeding up or slowing down of video clips, and even adding filters.
GoPro shipped more than 2 million cameras in the first quarter, and bagged the revenue of more than $630 million.
It is safe to say that GoPro can create a new “revenue stream” with the mobile editing app — like offering premium filters and tools.
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