Fortnite would not be where it is today without its legions of creators blowing up the game on Twitch and YouTube, and Epic certainly seems to realize that. That’s why they’ve launched a new program that runs from next week through the end of the year where, if you’re a creator, you can get free money whenever any of your friends or fans spend V-Bucks in the game.
If you want to support a creator yourself, next week you will enter their Epic name into the game and every 14 days, either reselect them or pick someone new. After that, your V-Buck purchases, whether they be paid or earned in-game, will give that creator some royalty money. But I think more people are curious about whether they can get paid themselves, and that process is going to be a bit more complicated.
Here’s how to apply/possibly qualify for your own slice of the pie, which is $5 going to you for every 10,000 V-bucks your supports spend.
1. To be a “creator,” you need to have regularly created and released Fortnite content over the past thirty days. This includes obvious stuff like Twitch and YouTube streaming, but also could be fan art, edited video, music or uh, maybe even article writing, like myself. That’s content, right?
2. You need to have 1,000 followers on any single social media platform, Twitch, YouTube, Twitter, Instagram, etc.
3. You need to complete Epic’s Affiliate Agreement and abide by the Creator Code of Conduct. I can’t find any information on the Affiliate Agreement offhand, but I believe it will part of the process when you apply using this link here. The Code of Conduct includes obvious stuff like not harassing players or being toxic or promoting shady V-buck scams and so on.
4. You need to be capable of receiving payment in a form Epic supports, and you cannot be in China, Iran or North Korea (do people play Fortnite in North Korea?)
Epic is already warning players that this is going to be an “experiment,” given that they’ve never done anything like this before. They expect a backlog of applications so the sooner you apply, the more likely you are to get selected, as they may have to close entries at some point.
As for whether this entire program is actually a good deal for creators, I mean, it’s free money, so fundamentally it’s better than nothing. But $5 for every 10,000 V-Bucks supporters spend is not going to add up terribly fast, especially for smaller creators. 10,000 V-Bucks is about $100, depending on what bundles you buy, so you could get people to spend 50,000 V-Bucks, an amount Epic was giving out as a grand prize for Summer Skirmish, and that nets you a whole….$25.
When you compare this to say, Twitch Prime subscription, where fans pay $5 a month and $2.50-3.50 of that goes to the creator, and the other portion to Twitch, it’s not great, given that it’s a 5% royalty, and yet, again, it’s better than nothing, so there’s really no reason not to apply. And of course for creators who already have massive fanbases like Ninja, Lupo, Tfue, Myth, etc, this could be very lucrative indeed if any of their millions of online followers “support” them, as those V-buck purchases could add up very quickly at that scale.
This is also more than just benevolence from Epic. It’s using creators as marketing vehicles because they’ll not only be asking for support from fans, but they will in turn be telling fans to spend V-Bucks, where Epic is getting 95% of those purchases that may not have otherwise been made if creators weren’t whipping their fanbases into spending frenzies. It seems likely that in the next few months, Epic is going to be coming out with some pretty sick Halloween and Holiday skins, driving even more purchases than usual.
I think it’s a good idea, one that both seems like “giving back” to creators, while also working as marketing. We’ll see how it goes. Apply yourself if you want to get in on the action, but unless you’re already a huge Fortnite superstar, don’t expect to get rich off the program.
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