It’s simple, bars and restaurants need customers to stay in business. If you want to make your restaurant or bar successful, you have to reach out to as many people as possible. Advertising and marketing for bars and restaurants needs special PR talents because the competition is huge. In the same street where your establishment is located, you will find at least another similar bar or restaurant that is already receiving customers that you want.
Sending out direct mail is the oldest way of advertising. You can send out flyers about your new establishment and its specialties in your neighborhood. When people come to read more about your place, they will more likely visit the place to know what it looks like. Billboards and signs are also effective means to direct people to your business. These will work if people are looking for a new place to visit. Neon light lamps can also make your bar look more enticing.
Organize special events at your bar and restaurant from time to time and make news. You can send out press releases to let everyone in your area know about the event, which may be a special family evening or donation program for charity. You have to organize events based on the audience you are targeting.
The most effective way to advertise and market your business is to use the latest mobile technology available. iPhone users are increasing in number and people on the streets with iPhones can be a great audience for your business. If you can tell a person walking on the same street as your bar that you are giving free margaritas, then the person will surely enter your bar to sip the free drink. While sipping the drink, he is more likely to order a couple of appetizers that go with the drink. So, with one free drink, you will get a customer whom you can up-sell and who may bring in more customers to your bar.
iPhone apps enable smart phone users to find their favorite bars and restaurants to explore the city. FourSquare is one such app that brings the city close to the dwellers. Bar and restaurant owners can place ads about their businesses within these apps to help users find them. Gowalla is another popular iPhone application that is available in android and blackberry versions too. Friends can uncover offers, share with friends and gain rewards. Marketers can place their ads and persuade customers to visit their places to take advantage of the time sensitive offer.
DreamWalk is becoming increasingly popular among iPhone users and advertisers are beginning to take advantage of this app and encourage users to visit their bars and restaurants. When you have an offer, discount or free samples to taste, invite people near your place to come and visit your place. The Mobile treasure hunt is a unique feature of DreamWalk which can attract consumers who love free stuff. For advertisers, this can be a great marketing method as it is possible to attract customers into your store and offer them rewards for coming.