The New York Times, Buzzfeed, NBC News and NatGeo began publishing some of their articles directly on Facebook Wednesday.

The stories — called Instant Articles — appear in the social media giant’s News Feed.

The rollout represents a major shift in how people get their news and could dramatically expand readership for the articles that are chosen.

Facebook has 1.4 billion users per month, and 83% of them come from outside the United States and Canada, according to the company.

A survey by the Pew Research Center found that 30% of Americans already get their news from Facebook.

Very little is known about the outlines of the program, which has been kept very quiet.

How many articles will be published on Facebook each day or what the news creators will get paid for them are just some of the questions still to be answered.

The Times in particular has been carefully negotiating with Facebook because of concerns about giving away Times content for free when its has carefully built up a subscriber base of over one-million who pay to access the paper’s full digital content, New York magazine said.

The New York Times, Buzzfeed, NBC News and NatGeo did not immediately respond to requests for comment.

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