Project Fi not ready to expand, yet. In a new letter, Google confirmed that its MVNO will reach all customers in midsummer and the delay was linked to unannounced volume of requests, and Google’s quality control.
Google claims its Project Fi is a “new way to say hello”, but it turns out some interested users will have to wait for few more weeks before they can start exchanging hellos within the unique, new virtual wireless network.
The search company said in a letter that invite links will reach more people in midsummer. The network is currently “ensuring a high experience” while slowly sending out invites to people, the letter claims, and the process will take until the end of the following month “to get to everyone.” In layman’s terms, Google Project Fi may reach the rest of the market in midsummer, and the delay could be linked to high volume of subscription requests.
Google’s letter to future Project Fi subscribers also confirmed that initial feedback coming from early adopters has been very positive.
Why everyone wants to join Google Project Fi
Google’s MVNO is focusing mainly on data, or the connection between the person’s mobile phone and the internet.
Price-wise, Google’s service fees are pretty much in line with subscriptions being offered by wireless networks — although Google is adding in an attractive twist. For example, Google will charge $50 per month if the customer is subscribed to a service with 3GB of data allowance, and unlimited calls and text messages.
For additional data per month, Google will charge a customer $10 per 1GB, or deduct the same amount for 1GB of unused data. In short, Google Project Fi’s initial subscription model is not for heavy data users, but may work for a customer who still rely on WiFi at home. It is possible that Google may introduce unlimited data to add more subscribers in the future (in case this pricing model will not reach the project’s expectations).
Google’s Project Fi also supports personal number transfer just like other networks, but it will not pay for a customer’s termination fee.
Stuff affecting the expansion
Google’s way of adding customers to Project Fi shouldn’t surprise anyone. Current Google services like Gmail’s Inbox, and Google+ were launched with the same “slow rollout” process.
This kind of launch style allows Google to shoot two birds using a single stone. First, Google can ensure the quality of service by controlling the number of subscribers in the network. Second, this model makes the service more interesting, because waiting for something “makes it more exciting.”
Google’s phone network currently supports Nexus 6 only, and an account requires Gmail to work (or @gmail email service). As of today, interested customers are required to submit a request invite application via the network’s official site.
Source: Techcrunch. Image courtesy of Google Project Fi website.
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