Best Buy and Sharp Electronics have launched Roku-powered HDTVs, providing another outlet for Netflix and other Internet-video services to get a foothold in America’s living rooms.
Sharp’s Roku-based 1080p HDTVs, in 43- and 50-inch models — priced at $380 and $500, respectively — will be available via Best Buy stores and online. In addition, Best Buy’s Insignia-branded 32- and 55-inch televisions are going on sale for $230 and $550, respectively.
Roku’s platform provides access to more than 2,000 channels, including Netflix, YouTube, Hulu Plus, HBO Go, WatchESPN and more. At the 2015 International CES, Roku said it planned to deliver 4K Ultra HD television sets with partners in the future, but has yet to disclose additional details.
Netflix in January announced the “Netflix Recommended TV” certification program. The No. 1 SVOD provider has granted a thumbs-up to Internet-connected sets from Best Buy’s Insignia series as well as TVs from LG, Sony and Roku-based TVs from Hisense and TCL.