Snapchat has been strictly a mobile app — until Sunday night at The Oscars.
The photo-focused app curated Snapchats submitted — otherwise known as Stories — from The Oscars into a desktop-viewable video on snapchat.com.
The constantly-playing video is reminiscent to a viewing experience on Twitter Moments. In typical Snapchat style there are filters and captions.
It gives viewers a live perspective of the event, separate from the TV screen, and highlights the power of Snapchat to curate live events.
On my college campus, Snapchat Stories have become a growing trend for fellow students to highlight their social lives and show who is having the best party that night.
Further, an admin on campus curates submitted Stories into a campus-wide Story viewable by anyone in the geo-location of campus.
As TechCrunch notes, Snapchat on the web could enable third-party websites to embed content for live experiences.
Snapchat has been flirting with the web for weeks and Stories could have the power to explode viewership on desktop. In January, it debuted profile URLs, however they don’t lead to any content.
We’ve reached out to Snapchat to see if this type of content will become a trend.