The days of putting a sign in the yard and selling a home is long gone, and the Internet is taking over.
For seasoned real estate agents, this can be quite a change from back in the day when MLS listings were listed in a personal binder of all the homes listed in the area. Nowadays, a seller can sign a listing agreement and have an MLS listing seen by thousands of local agents within a few minutes, not to mention syndication to thousands of popular real estate related websites, such as Zillow, Trulia, Homes.com, and many more.
What’s the point?
You need to rethink who you are hiring to sell your home.
An agent with years of experience selling homes might not be up to par with the changing industry of marketing on the Internet. It is becoming harder and harder to have a listing seen by the local buyers in the ever changing “digital age”. Always remember that finding a listing agent is like being an employer, you are finding the right person to hire to sell your home, and they work for you. Be sure you take the time to find the perfect fit.
How to Find the “Right” Agent-
There are some token questions people normally advise seller’s to ask a potential agent, such as “How many years of experience do you have?” or “How many homes have you sold this year?” and those are always viable questions to ask. Greater weight should be on questions like-
- What is your marketing plan?
- What websites do you syndicate listings to?
- Do you send “Just Listed” postcards?
- Do you prospect for buyers regularly?
- How much traffic does your typical listing receive from – Zillow, Trulia, Homes.com, KWLS, Agent Website etc.?
- Do you have a personal home search app?
The interview should transform into a marketing presentation by the Realtor in order to prove to you that the greatest amount of buyers will see your home on the Internet. According to NAR, about 90% of homebuyers rely on Internet and digital search options to find a home, and 68% use mobile search options. (NAR, 2013)
The times are changing, and it is important that you think about all aspects of listing your home, not just the experience of the agent. Put yourself in the buyer’s shoes, and think about how you would begin your search for a home.