Twitter has announced it is allowing Google access to its real-time data stream of tweets. This means Google can once again display up-to-the-minute tweets in search results — something Twitter hasn’t allowed Google to do for quite some time.
So Twitter, why the 180? Bloggers explain every reason behind Twitter’s change of direction.
In IT Blogwatch, bloggers catch up with friends on Google search.
Today’s humble blogwatcher is Stephen Glasskeys.
Zach Miners digs relevant content:
Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content…[and] add a new real-time element to Google search results. MORE
Just when you thought it couldn’t get any better, Mike Beasley shares more:
[Users] on mobile devices will start seeing real-time Twitter results as well. The feature is available in the Google app on iOS or Google’s mobile website, and is expected to make its way to the desktop soon. MORE
Straight from the horse’s beak:
We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results.
By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google. MORE
Bertel King, Jr. always remembers his friends:
The two companies were friends between 2009 and 2011, when they made a deal where Twitter automatically provided its stream of data to Google. When the arrangement expired, Twitter declined the chance to renew.
Now Twitter’s growth has slowed, and the company wants to do what it can to keep tweets visible. MORE
Watch out Google search, Kurt Wagner can ask tough questions:
Lately, Google has been rejiggering its search layout, particularly on mobile, tweaking its algorithm and tacking on new comparative tools.
The buzzword at Google around search is “knowledge” — a way of positioning the results page as the most immediate, accessible answer to any query. MORE
This deal sounds break-even to Danny Sullivan:
Twitter tells us there’s no direct monetization of tweets / clicks from the Google deal. MORE
Meanwhile, Matthew Hughes shares a fun fact about Google Maps:
Search Google Maps for your Twitter name, and it’ll tell you where it thinks you live. . MORE