AFTER the hype of the launch, people’s reactions to the Apple Watch has become a battle of the sexes. While one gender just loves the Watch the other just won’t stop talking about it.
A study by CrowdFlower which analysed more than 30,000 tweets since the launch of the Apple Watch on April 24 has found the split down gender lines.
Women, the study says, were far more positive about the Watch before the launch and continue to be so now.
The study found 64 per cent of women tweeted positive feelings about the Apple Watch compared with 53 per cent of men.
While women are more likely to feel warm and fuzzy about Apple’s first wearable device, it is men who just won’t stop talking about it.
The study found that 70 per cent of all tweets about the Apple Watch were from gadget-obsessed guys even though there are more women than men on Twitter.
Breaking down the tweets by subject, the majority of positive tweets about the Apple Watch concerned the use of apps on the Watch while the biggest complaint in negative tweets about the Watch were about the slow delivery for orders.
When it came to apps, people generally loved the fitness app which breaks down a healthy lifestyle into the daily goal of completing three rings of movement, standing and exercise.
But apps is also one of the biggest bugbears with the Apple Watch, with 22 per cent of negative tweets about the watch being about app bugs.