T-Mobile has been shaking up the mobile industry for some time now with new strategies for payments, plans, contracts, and other ideas to attract customers who want to feel like their provider actually offers more for the money.
But it looks like Verizon is now in the game, offering a new way to pay for your wireless service.
On Friday, the second-largest mobile provider introduced a brand new set of data plans which require customers to pay for their new smartphone device in simple monthly installments or to buy it outright. Yes, this means that they are not going to offer discounts anymore.
The new plan goes into effect on August 13th.
Of course, this is a very radical change in the way that Verizon has done business—and how the rest of the industry does business, honestly—by shifting away from smartphone subsidies and traditional service contracts. Now, customers increasingly pay more for devices in exchange for getting charged lower fees. Again, this is a trend already familiar to T-Mobile customers when they started two years ago.
What many might notice most of all in regards to this completely revamped system is the fact that there are no single-line options and no family plants. Verizon’s new strategy is to focus, apparently, on promoting just four choices with varying degrees of data included. Obviously, they all come with unlimited voice and text, which is now the industry standard.
But Verizon customers will, in fact, be able to choose from four plans. The “small” plan offers 1 Gb of data for $30 a month; the “medium” plan offers 3 Gb of data for $45 a month; the “large” plan offers 6 Gb of data for $60 a month; and the “x-large” plan offers 12 Gb of data for $80 a month.
Of course, all of the data is shared between however many devices the account might have activated.