Volvo has officially reinvented its Polestar performance brand into its new “standalone electric performance brand” as the company moves forward with its all-electric future.
The Chinese-owned Swedish automaker made the announcement and released a collection of photos of the re-branded Polestar on Tuesday, Oct. 17. Volvo said the Polestar 1, due out in mid-2019, will be built at the new Polestar Production Centre in Chengdu, China. The plant is currently under construction and is expected to be complete by mid-2018.
“Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with amazing technology packed into it – a great start for our new Polestar brand,” Thomas Ingenlath, Polestar CEO, said in a release.
“All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand.”
The two-door Polestar 1 Grand Tourer Coupe will make 600 horsepower with its “electric performance hybrid drivetrain.” The Polestar 1 will have a range of just less than 100 miles on its electric output alone, which makes it “the longest full electric range of any hybrid car on the market.”
“Polestar 1 is the world’s first car to be fitted with the all-new class-leading Ohlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology,” Volvo writes in the release. “A carbon fibre body reduces bodyweight and improves torsional stiffness by 45%, as well as lowering the cars’ centre of gravity. Additionally, Polestar 1 uses a double electric rear axle which enables torque vectoring.
“This supports the driver with precise acceleration on each wheel to keep the maximum road grip and maintain speed while cornering.”
For those interested in how to get their hands on one of these when they come out, Volvo says they will move away from the traditional automaker-dealership model. The automaker reports the Polestar 1 will be sold entirely online and will come with either a two or three-year subscription basis.
Back in July, Volvo announced plans to become the first major automaker to skip traditional engines and produce electric motors for all of its models starting in 2019.
Volvo said it hopes to sell 1 million electrified cars by 2025, with a wide range of models that incorporate fully electric and hybrid engines. The 90-year-old automaker described its announcement as “one of the most significant moves by any car maker.”
“If any automaker can manage the move to all-electric, it’s Volvo. The size of the company, number of platforms and price point of their cars means they can do this more effectively than almost anyone else,” Brian Moody, executive editor of Autotrader, said in an emailed statement in July.
“EVs are becoming more mainstream, the timing couldn’t be better.”
Starting in 2019 and 2021, the automaker will launch five fully electric cars. Each of these will be boosted by a range of petrol and diesel plug-in hybrid and mild hybrid 48-volt options, Volvo said in its initial announcement.
All of Polestar’s future models will have a fully electric powertrain, and the Polestar 2 production will start in late-2019. The second vehicle from Polestar will be the first battery-electric vehicle from Volvo when it is released.