More and more marketers are using articles in promoting their website. This technique helps these people get the attention they need without shelling out money for their advertising cost. Are you one of them? Then, let me help you increase the benefits that you are getting from this tool by sharing with you these 4 persuasive steps:
1. Use attention-grabbing titles. One of your main objectives in writing your articles is to get as much online users to open and read your content. This is not only to educate these people but also to convince them that you are really good on what you do. You can easily do this by making sure that your headlines are interesting, descriptive, and intriguing. You can use fear, humor, exaggeration, etc. just to get people to notice your content. It would also help if you can make your titles keyword-rich so they will become search engine-friendly.
2. Use inverted pyramid technique. You would want online users to read your articles in their entirety. Keep them interested by placing all the important information on the first paragraph of your content. Remember, these people will gauge the quality of your articles based on the first 100 words. If they did not find anything interesting on this part of your content, they will surely close your article and move to the next one. This might mean losing their business for good.
3. Optimize your articles. It is very important that you know what keywords to use and how you can strategically place them all throughout your content. This is to ensure that your articles will be properly indexed and will come up on relevant searches online. Determine the most popular keywords among your potential clients and place them on your titles, at least twice on your article body (depending on your article’s total word count), and first and last paragraphs of your articles. If you intend to post your articles on publishing sites, you must also place your keywords on your resource box and article summary.
4. Consider your readers. You will need to keep these people in mind when writing your articles. You need to ensure that all the information you include in your content and all the knowledge you share are highly targeted to their needs and demands. This is the best way so you can impress these people and get their trust in the long run.