The world of e-commerce presents small businesses with unique and substantial opportunities.
The CA Security Council recently conducted a consumer trust survey that underscored the importance of online shopping to consumers, with 38 percent of their budgets being spent online rather than in-person. There are an estimated 200 million online shoppers in the U.S. who spend close to $6 billion each year, and these numbers continue to increase.
Trust is an important component of online shopping. Many consumers have at least a basic understanding of the security precautions they should take when shopping online, and whether they trust a particular business will depend on the security of its website.
Follow these guidelines to build trust among your current and potential customers.
1. Perform malware scans and install security updates regularly
Malware can infect not only PCs, but websites as well. Such infections cause websites to display unwanted ads, load slowly and even infect your customers’ devices — which is clearly an issue when building trust and loyalty. Monitor your website for malware and other security problems on a regular basis using a virus scanner. Many security vendors sell programs that run the scanner automatically and alert you to any issues.
In addition, your website should be patched and updated regularly, especially if it is built on WordPress, Zen Cart or another popular platform. Ask your site designer or hosting provider to update your website’s software regularly.
Kirk Hall is a member of the CA Security Council’s Steering Committee and operations director for Trust Services at Trend Micro, where his responsibilities include SSL digital certificate authentication operations as well as regulatory and audit matters. He previously served in similar roles at GeoTrust and was a co-founder of certificate authority AffirmTrust. Hall has been a frequent speaker at RSA and other conferences on SSL and related security matters.