Are you looking for a way to motivate your potential clients on your website? Have you tried a web banner advertisement? This is often the best way to entice your clients to purchase your products or services. But just taking advertising space on a website isn’t enough.
We are all used to magazine, newspaper and flyer advertisements, web banner advertisement are a fresh new way to captivate online media. Web sites with this type of advertisement is able to reach a wider audience than any type of print ads that we may be used to in the past.
Increased internet access has made web banners one of the most efficient ways to advertise. Once your potential client sees the ad, it leaves a lasting impression as well as targets specific audiences around the world. It is important though, that your banner advertisement looks consistent with your website and its messaging.
When designing your web site, keep in mind you want an easy on the eyes without annoying your potential customers and driving them away. When banner ads first made their appearance, I am sure you can remember the flashy blinking text, well those days are over. Most banners now are easy to follow and gentle on the eyes while making impressions of attractiveness. If you skimp in this area of your website, it will be easy to determine if your website looks amateur. Of course we all know if the website is ugly or looks cheap, you will lose your potential sale.
Keep in mind, you will need to have appropriate dimensions, colors and punch lines to attract and captivate your audience. These three little things will help make a positive impact on your business and increase your profits if you are using programs like Google AdSense. Also remember that you want your web banner design to suit the needs of your target audience. Here are a few things to keep in the front of your mind:
1) Short punch line to attract click through
2) URL and company logo included in the banner
3) Simple layout for faster loading
3) “Click Here” tab
4) Limited offer phrases are important and add value and a sense of urgency
5) Pop up and animations will help attract viewers
Web banners with the right information, correct layout that includes color schemes and logos, are great visual tools and are a great way to build your online presence to gain additional clients.
There are many companies today that can help you create the perfect web banner. A web design company with graphic design experience is what you are looking for. There are plenty of good design firms out there that are just waiting for the business, spend the extra money and hire one if you are not sure that you can create the best web banner for your needs.