Most online businesses have it so what is the real purpose of having a website?
Your main objective of building a website is to nothing else but to stir up enough interests from your visitors for them to take action; be it clicking on recommended links, purchasing a service or products, signing-up as members and so on.
This key purpose is behind every component of your website design and how you build its contents.
Think about it. Once your visitor arrives at your website, you have only one single opportunity to reach to them and make them come back. Unless your website is compelling enough, they probably never would return and neither will they be taking any action if you do not entice them, direct them or even force them to do so.
There are 5 crucial elements needed to create an excellent, professional website and they include technicalities, subject matter, how interactive the website is, design such as graphics and keyword and search engine optimization.
The main focus of your website has got to be your content and partly its design graphics. Your website content should be able to sell or pre-sell to your visitors and the design graphics appealing enough to not make your website dull and uninteresting.
If you choose your website to be one having a single page sales letter where you generate income from any purchase, your headline must be thought provoking and intriguing making your visitor wanting to read further down the page. If you choose to have a content-filled website, you should provide as much useful and gripping information as possible to force your visitor to keep reading and exploring other parts of your website. Make them click your links instead of waiting for them to do so.
Remember, the real purpose of having a website is to engage your visitor enough for them to take action though rambling on and on may shirk them away. Test your websites, be it your headlines, content or simply links within the pages to see if it can compel more action from your visitors.