Large numbers of people wanting to become owners of Nike’s latest hot shoes — the Air Jordan 11 Retro Low in “True Red” — flooded the company’s website starting at 7 a.m. Saturday to nab a pair before they were all gone.
But some customers reported that they waited for hours as the website told them they were “in line” and wouldn’t allow them check out with the shoes, priced at $170 for an adult pair.
Some people gave up after a while. But others said they stuck it out at their computers or smartphones for more than five hours — only to see a message finally pop up on their screens saying the shoes were no longer available.
Messages left with the sportswear giant, which is based near Beaverton, weren’t immediately returned Saturday afternoon.
Plenty of angry wannabe buyers vented on Twitter.
@nikestore waiting for close to an hour shoes went to kart and when hit check out they disapeared. I really wanted tm pic.twitter.com/i6D1tkaeJy
— ORLANDO (@LANDOKB24) May 23, 2015
@nikestore I HATE you!!!! It’s cute to hear people say they waited 2 hours….. Try 5.5!!! 2 accounts with 2 different computers! Ugh
— Victoria riley (@Haas80Victoria) May 23, 2015
@nikestore c’mon guys, 7am on the dot, 5 hours and change later, I come to see this pic.twitter.com/MMqBVOjTcE
— Hoomer Razi (@Hmrazi) May 23, 2015
Not everyone walked away empty-handed, though. Patience seems to have paid off for some — at least some looking to capitalize by reselling the sneakers on eBay.
@nikestore Tried for 5 hours and this, while some people sell complete sizes on eBay the minute of official launch 🙁 pic.twitter.com/z9P40LSByv
— Enchie Perez (@enchie) May 23, 2015
@nikestore got eeemmmm. 4 hours after launch. gracias.
— Rockster Hamilton (@rockdamighty) May 23, 2015
— Aimee Green