World Wide Web is an integral part of our lives and we cannot afford to ignore its power to fuel our online businesses. If you want to build or expand your business world over then it’s important to have a well designed website. But before undertaking any kind of web site design projects, one must not ignore the psychology & the human factors involved with most online web designing projects. The basic principles of psychology, if applied properly to online web designing projects, can alter the web surfing experience of your visitors and increase your websites business potential. By working on certain human behavioral factors you can easily exploit your target audience, resulting in a visitor who would be happy to come back again. It’s especially true for e commerce designing projects where delivering a superior customer experience is very important. Certain human factors that one must keep in mind while designing a website are listed below.
• Build Trust – Building trust is not easy for web designers. How can you force people to trust the information that your website provides? Humans have a psychological need for security and that’s the biggest problem that a web designer faces, especially while working on e commerce designing projects. Hence, it’s important to have a clean, professional looking website with a VeriSign SSL or BBB seal to lend credibility to your internet brand.
• Use psychological Triggers – It’s a psychological technique, aimed at forcing people to give you the desired result and converting your prospective clients into buyers. Mastering these psychological triggers would surely make your business profitable
• Work on Colors to Influence Visitors to your Website – Color psychology is often the most undervalued of all psychological triggers. It’s not an exact science and is open to discussion & debate but as we all know, the colors we see around us, the color of our clothes we wear etc., have tremendous impact on our day to day life. Similarly, color patterns on your website are bound to influences the customers who visit your site. Psychologists have associated certain meanings with the each color and one must go through them before undertaking web site design projects.