Web directories are better than search engines on many counts. Since the directories are based on categories it becomes easy for an user to navigate to the best possible site and use it. A general surfer of the web can read all the description of the sites listed on a web directory and reach the sites that he was looking for. The search facility is always available on the directories and is a lot better than the search engine’s search. On a search engines lots of crap sites get indexed and since it is free to get in, it becomes lot easier. Just try to disable the safe search and see the actual face of the search engines. On the other hand the directories charges a lot of money, for the indexing and the featured links costs a lot in every directory. So only the best sites manage to get in the top directories http://www.friendscyberclub.com/directory/ This helps prevents Spam sites keep a distance.
Though there are free directories, but then they also have the editorial team, so it is not even easy to get in the free directories if the site is not so good. Most paid directories make a lot of refunds, because they can’t take sites that are not good. This makes the quality of directories even better. And the removal of the bad links takes just a few hours, so every thing is fast, dose not takes much time for the indexing as well, as there are lot’s of editors around. The speed is another factor why directories have an edge over the search engines.
The directories have lately understood the importance of the link juice, the traffic they provide to the listings. This is very important because most directories charges for annual payments so if they don’t provide the traffic it won’t be of much use.
A new type of paid directory has cached a huge share of the paid web directories market lately, this is called bidding web directory. Here, people bid for a place in the directory, the high bidders goes to the top and the low bidder see their sites going down the page http://www.harmu.com This helps in a lot of ways, as the links are always permanent links, so in most cases the links never die. Also the day you have more money in your pocket, you can place a huge bid to bring back your listing on the top. Usually there are 10 links on the front page which get’s the maximum exposure. If you can manage to put your links to the top of too many of these directories then your site’s visibility will sure increase.