Can you recognize a ten year old web page? If you think about it, it’s pretty easy – it’ll have lots of chunky text, with no hint of a style sheet. It may have a bunch of animated GIFs, and have a completely static navigation page. Sadly, most internet entrepreneurs start out making their web site vintage Beverly Hills 90210; even worse, many of those sites never get updated. If that sounds all too familiar, here are some Web Marketing Strategies we have to help you avoid the excesses (both antique and postmodern) for your web site.
First, people will notice your site’s color scheme before they see anything else. When assembling your site, put some thought into your colors and how they’ll be used to set your company’s thematic presence; make sure they’re consistently applied, and reflect on how the colors resonate with you emotionally. Choose colors that highlight your products, and don’t overwhelm.
Worse yet, it makes it seem cluttered. Look to Google for an example of a de-cluttered web site. It’s got a logo, a text box and three links on a plain white background, and it’s the most widely trafficked web site in the world.
Another thing to avoid is the overuse of effects and images. Some sites use fade in and out, fancy page switchers and graphics. Although pretty, they can slow down the navigation significantly.
Choosing a good theme, colors and layout will compensate for avoiding some of the more fancy options. Keeping my page consistent with the use of common plug-in’s and limited effects, is of great benefit with smart web marketing strategies and will be for you too if you implement it.
Because content is king, invest early on in tools that make updating and maintaining your content easy, whether it’s as simple as a WordPress blog, or a full on content management system like DruPaul. Use cascading style sheets (yes, they’re a pain to set up), because they make changing the look of your site a lot easier down the road. Most of those sites that look like they date back to ancient medieval times do so because changing them is a hideous amount of work.
Focus on your content; it’s why people are coming to your site. Focus on navigability; a good index and clearly stated intentions will do wonders for repeat visitors, and make it likelier that you’ll get repeat visitors. When writing content, avoid jargon, and speak in nice, clear sentences. Sure, you can say that the CSS manifold space explificates the eigenstat of the user interface experience but if your eyes glazed over on that, imagine how a whole site of that would read.
Similarly, if you do have content that requires user interaction, please keep it in the bounds of a widely established plugin: Flash, Shockwave, PDF and Java are all acceptable. DIVX, Windows Media, Quicktime and whatever else out there may not be – it depends on what you can expect people who’re hitting your site would have installed as a matter of course.