There are many reasons why a business owner would want to go for a complete web redesign; the number one reason is an outdated structure that does not convert visitors into sales. Long gone are the days of 1995 when having one static web site on the Internet meant earning an abundant income that surpassed any 9-5 job.
When you’re ready to have your web site redesigned so that it’s easy to navigate, turns targeted traffic into sales, and delivers up-to-the-minute information and resources, then you’re ready to learn the three strategies for success.
1. Define and understand who your target audience is and what they need
Ask yourself these questions:
a) What am I selling?
b) What age group am I selling to?
c) Who needs my product or service?
d) Why would someone search for my products or services as a solution to their problem?
If you’re in the business of selling search engine optimization (SEO) services, and your web site or blog content and graphics scream of e-mail marketing tactics or screensavers, can you see why your web visitors would scan your home page and then quickly leave? It’s because you weren’t delivering what your site promised.
Strategy number one is to know your target audience.
2. Tell them what you have (product or service) and show it to them through photos, graphics, or written content.
A photo or a graphic image of your product or service tells a new customer a lot about what is on your web site. If you can grab their attention the minute they land on your page, then you’ve succeeded with strategy number two.
When photos or images are not an option, or you don’t have the dollars to invest in that medium, then getting a visitor’s attention using words, color and an easy-to-navigate interface is just as effective.
Strategy number two is to immediately grab the attention of your web visitor long enough to convey to them what you’re selling or offering.
3. Give them what they want and make it super simple to go through the buying process.
If you’re selling a one-size-fits-all product or service, then title it, describe it, and include a button they click to buy it. If your product or service includes several price levels or options, then build a simple table into the page that compares each item and lists its corresponding price.
Always make it easy for the customer to select or choose what they want to do next. Not only will they feel satisfied that they’ve found a solution to their problem, but when you make it easy to purchase, they’ll come back to your site, and also tell their friends.
Strategy number three is give the customer what they want and make it easy to buy what you’re selling.