Web traffic refers to the amount of data channeled from and to a website, by consumers visiting that website. From the time of the Internet explosion in the early 1990s, a large percentage of Internet traffic has been contributed by web traffic. By carefully monitoring this data, companies can find out which part of their website is most accesses by visitors and gain information about user profile, security problems concerning data and also understand if there are any limitations on bandwidth preventing traffic to the website.
Analyzing web traffic
There are many reasons why companies would want to analyze web traffic; the term used to describe this is Web Analytics. Simply put, Web Analytics measures the behavioral attitudes of visitors to a particular website; in commercial terms it refers to those aspects of the website that work towards achieving the objectives of Internet Marketing. Firstly, they use the information to see apparent trends or issues that are more popular with web users, and which portions appeal to them well enough to make enquiries that may lead to purchases. So, this effectively is a way of Internet marketing or advertising. Many companies purchase Web Analytics Software that helps them gauge trends and use the statistics effectively to ensure business profitability.
Very often, we see companies advertising products and services on a particular website. Advertising schemes promoted by businesses, in return provide increase in web traffic visitors, helping to pay for the screen space on a particular website. Web traffic to websites can be optimized through search engine optimization by providing data inclusions in popular search engines.
Using these analytic measures and information collated while monitoring web traffic, companies gauge traffic rankings and statistics on the basis of visitors who access sites; hits on toolbar links and other online measurements are used.
Limiting access to websites and controlling web traffic
The popularity of a website is measured by the amount of visitor traffic it sees. Web Analytics Software help companies analyze statistics of these visitors to understand shortcoming of the website if any and develop strategies to overcome those limitations. By doing this, it is possible to increase traffic to a website by getting more visitor hits.
However, it is important to protect some websites or parts of a website from hackers and other unethical elements. Therefore, sometimes some sections can only be seen by people who are authorized to view those sections. This role is performed by website administrators.
Access to a web server can also be limited on the basis of the number of connections as well as by seeing the bandwidth of the connections.
Successful websites and how much traffic they get
Different company websites have different expectations and goals; e.g. a smaller company site cannot obviously hope to compete with the traffic of say, Amazon.com and hence their expectations are in tune with what works best for it realistically. But it is interesting to note that a low traffic website can also make more revenue than that of a bigger website, if the hits to its website are leveraged in a business profitability sense. So, it’s difficult to quantify the definition of ‘success of a website’.
But to understand how success can be measured, statistics depend on number of visitors to a site, starting with Tier-1 which indicates single visitor and going forward in multiples of ten, in a prescribed time-frame.