Heading into 2015, we all knew the importance of mobile compatibility. However, we didn’t expect the mobile world to take a complete 180.
In the past, we’ve skimmed by with our mediocre website, and our mediocre mobile applications and websites. We have put a lot of thought into these things, we’ve let them become sort or a “second-nature”, and we have not nurtured them.
Well my fellow digital geeks, this is the year for CHANGE!
A mobile website is vital to all of your business transactions, especially in today’s day and age. Even your grandmother probably uses her smart phone to access the internet. And while all of this common knowledge, what many of us didn’t expect to happen was Mobilegeddon.
Now, if you’re reading this, then chances are you already know all about Mobilegeddon – since it has became a hot topic in the digital world. So, I’ll spare you all the nitty gritty. However, for those of you that are not that familiar, you can check this article out for all the details on Mobilegeddon and how it can affect you.
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Moving forward, with this change in the digital universe, mobile website are more important than ever. There are two important reasons why you need to produce and maintain and efficient mobile website!
Keep ‘em Coming – Don’t Disappoint
As I stated before, chances are literally everyone you know uses their smart phone to look at websites.
From experience, this can go one of two ways: very bad or very good.
- In the very bad aspect, you’re dealing with sites that are too cluttered, and are not mobile friendly. This can drive people to leave the website, and in the worst case scenario – never return. Which is not what you want at all.
- In the very good aspect, you’re delighted and want to look around more throughout the site. This instills a sense of enjoyment in the viewer, it allows them to experience a pleasurable site and brings them back in for more.
The important point of all of this is that you want to delight your audience, first and foremost. You want to bring enjoyment to their viewing experience, which is why you should be at the top of your mobile website game.
Maintain A Good Digital Rep
With this new algorithm update, Google is making it harder and harder for us to be at the top of the game.
This is why it is important to ensure that your mobile website is up to Google’s standards, and maintain a productive SEO so that the website appears on the first search page – rather than the second or third; which is what Google is accomplishing with non-mobile friendly website via their new update.
At this point it should be obvious of how a productive mobile website will benefit you.
It’s time to turn things around, and start putting more effort into your mobile sites, and applications too.
So, let’s get the ball rolling, and start improving those mobile website strategies in 2015!