The five-part video series by Audi was designed to tackle myths and misconceptions associated with EVs, many of which remain a barrier to ownership. The series stars Rory Bremner, the UK’s leading impressionist, and the first episode addresses the myth that electric vehicles cost much more than gas-powered equivalents. Bremner says that while EVs did once cost a lot more, this was because the technology was newer and more expensive. He then points to the cheaper starting price of the Q4 e-tron in the UK relative to its Q5 sibling. In that region, the difference is £4,000 (around $5,350). In the US, the Q4 e-tron starts at $43,900 and the Q5 begins at $45,600.