You’ve chosen a great domain name for your new website or blog, and you sit and wait for the hordes of visitors to gobble up your content. You wait, and wait, but the flood is only a trickle. What could possibly be wrong? You picked a great domain name, and provided compelling articles or so you thought. here we’ll show you some common mistakes webmasters make when starting up a new site.
They heard it through the grapevine
Or did they? One of the first mistakes made is with the actual site name itself. I call this the “passing the phone call test”:
If you can say your website name over the phone to a friend, and they can enter it without being told how to spell it, then you’ve got a winner.
A shorter name is good, but a memorable name is even better. Word of mouth viral marketing is a quick and effective way to get noticed. If the.com Is too long or too hard to remember, you’ve lost that crucial advantage from the very start. If I hear it, I should know how to spell it. So take some time and think of a really easy to remember moniker for your blog.
Your clothes match, so should your site
You wouldn’t go out with clothing that did not match right? Well neither should you send your website out into the world wide web without making sure that the site name matches the content inside. For instance if you’re selling widgets, you’d want to make sure to have widgets in the site title. Many times I see webmasters that make this simple mistake, this can make it harder for the search engines to find your blog, thus costing you much needed traffic.
If you’re unable to purchase widgets.com you can try a variation of the name such as greatwidgets.com, or bluewidgets.com, or widgetreviews.com see the pattern here? By including your keywords in the title, it can increase the chances of getting to the first pages on the search engines, and increasing your visibility.
Tags r us
Another tip to help propel yourself to the top of the search rankings is: don’t neglect your meta tags. Right-click on your website and select “view source” there, at the top you will see a section for “meta name keywords, description, title” etc. make sure these are filled in and optimized to match what you’re promoting on your main page. Smart webmasters know this, and take great advantage of this hidden text to surpass competing sites and leave them in the dust. Don’t get left behind, be sure and use this handy tool.
A little bit of this, but not too much of that
Have you ever been to those sites where it looks likes the Vegas Strip? With tons of blinking, animated ads, and silly cursor trails, or even falling snow? Avoid these like the plague. Not only are they annoying, but they can lead to a slow-loading page which may turn off anyone at the start and cause them to bounce right off of your website.