When it comes to representing oneself in the art world, putting together a website might not be the first thing that people think to do. This is due to the fact that it’s not particularly fun to throw together a website for those who are more creatively inclined, despite what outsiders might think about the process. For someone who would rather be printing in the darkroom or working on a portrait, there’s a lack of incentive to go ahead and work on web presence; only the thing is, it is a smart move for anyone who wants to do well. Whether starting out or established, websites make it easier for artists to connect with everyone from potential dealers to those who might want to talk about press opportunities. And just like with other sites, picking the right domain name is crucial. Here are five ways to make sure that domain names that are chosen for creative sites are smart and doing what they need to be doing.
#1 – Go with the name or the collective name. This might seem so obvious, but far too much of the time, people decide that the best time to get creative is when picking out a URL. And the truth is that people are going to want to associate a page with the person whose art is on it, so there’s no reason to decide that it makes sense to go a completely different route. Be sure that the artist or the collective name is chosen, as it makes a whole lot more sense than going ahead and picking out something else that is simply going to confuse people and potentially detract from traffic.
#2 – If another artist exists with the same name, then it’s crucial to go ahead and decide to add the medium. This way, it’s easy for people to still be creative and representing themselves in a creative way, but there’s less stress about whether or not they will get lost in the shuffle of the entire interweb.
#3 -…or the city. For those artists who would prefer domain names that do not mention the medium, then it might make sense to just add the city. Something to the effect of firstnamelastnamecity.com looks great and is easy to remember, which might be a much better call than actually going ahead and putting on the medium instead. So keep that in mind as a back-up option if a name is already registered by someone else as a domain name.
#4 – Do not use anything but the.com. It is going to be the first thing that people try to type in, so do not make it so that they have to do something else instead. This is an important move with all webpages and one that people really should be learning quicker than they happen to be.
#5 – Keep things as concise as possible. If there are other artists from the same city or who are in the same medium, it might be tempting to choose an overly embellished URL title that is going to be difficult for people to remember. Do not do this. It will not attract traffic and it will not help with getting people to check things out. Make wiser choices that will lead more traffic to the site.