The term online marketing is one that is simply used to define marketing on the internet. There are other related terms such as e-marketing and e-commerce that are often used as synonyms, too.
Online marketing is a very dynamic, fast changing field, and there are many advantages and challenges to marketing on the internet.
One of the great advantages of online marketing involves search engines. Only with search engine marketing can you promote your product or service directly to people who are actively looking for it!
Another advantage of online marketing is that it allows you to easily track advertising, promotion, and sales. This means several things. First of all, you can easily moniter your advertising and focus your efforts on the most effective. Secondly, you can easily identify and target specific markets individually, resulting in more effective marketing.
Another advantage to companies is that they are capable of offering bonus offers for purchases made online as they spend less overall on their marketing. They also use e-newsletters to get new customers and to keep old customers informed and updated on new products and thereby retain their customer base. E-newsletters are much less expensive that traditional newsletters.
Another important aspect of online marketing is ensuring that the customer is always satisfied. This can be a great disadvantage in terms of online marketing as there is no in person to person interaction and this can be a serious disadvantage. It is crucial to keep customers coming back. It is often difficult to facilitate excellent customer communication via the internet, so often you will need to utilize offline methods to achieve greater customer satisfaction.
Online marketing is a great opportunity for most businesses. It is possible to start online marketing with simple search engine advertisements and grow from there to other concepts such as funnel construction, buzz marketing and cool tools. However, it is important to note that there is a lot of competition on the internet already and you will have to continue to be up-to-date with your information, services and products.