“For folks who don’t have a high profile, or don’t have any profile at all, this can hurt your job prospects, your interpersonal relationships, your reputation, your mental health,” feminist media critic Anita Sarkeesian, who has herself been the target of a deepfake, told The Washington Post. “It’s used as a weapon to silence women, degrade women, show power over women, reducing us to sex objects. This isn’t just a fun-and-games thing. This can destroy lives.”