Challenges of Internet Marketing

To most people internet marketing sounds relatively easy and simple to do. In some aspects, yes it can be quite easy. However, marketing is a complex business strategy, and it needs to be handled as such. If you think of it as a hobby, it will reward you like a hobby. If you think of it as a business, it will reward you as such. Some of the common challenges of internet marketing today is the technology, scams, information overload, and not getting enough traffic. In this article I will explain those challenges, and how to overcome them.

Technology has advanced so greatly in just the last decade, it’s almost enough to make my head spin! Ten years ago most people didn’t even have a computer in their home, and now most every college student doesn’t leave the dorm without their laptop, cell phone, iPod, etc. In marketing, one of the challenges is how fast the technology changes. The key to harnessing the power of the newest technologies available is to find a mentor who is knowledgeable, and learn as much as you can from them. Then implement those certain strategies to keep up with the times.

The second of our challenges of internet marketing I will mention today is to beware of scams. Remember the phrase, “if it sounds too good to be true, it probably is.” There are plenty of websites that claim they know the ultimate most important secret that nobody else will tell you, which they will tell you for a fee. Be wary of anything that is labeled as quick, easy, and little to no work required. The biggest lie in internet marketing is that you can become rich with barely any effort, and some people are lowly enough to try and scam you into buying products that claim you can. So a solution to that challenge is to research everything, find customer reviews and testimonials. If someone has been scammed, you will most likely find complaints online.

Not getting enough traffic is one of the greatest challenges of internet marketing. So you have your business plan all laid out, and you’ve got everything ready for when you get those sales. Until you get people to visit your site, and buy your product, you’re kind of dead in the water. So what can you do to bring people to your site? There are various methods such as: article marketing, pay-per-click, social media, video marketing, and plenty of others. So how should you start? First, pick one strategy and learn the ins and outs of it. Learn everything you can about it. Once you have become successful at one method, move on to another one, and you can repeat this process as much as you’d like.

The last of the four challenges of internet marketing I will mention in this article is information overload. For the new internet marker, learning all of the jargon, techniques, tips, and strategies sometimes comes too fast. They become overloaded with information, and try to implement the strategies all at once. This often results in lack of success and eventually failure. One way to circumvent this challenge is to invest in an already tested, tried, and trusted system, or to find a trustworthy mentor to help you overcome these challenges and help you when you get stuck.

In summary, these four challenges of internet marketing: technology, scams, not getting enough traffic, and information overload can be totally avoided if you do your research, and invest in a credible training program or a trusted mentor.

Wishing you the best,

Beth Balcum