If you’re wondering why it felt like you were spending more time than ever doing something Internet-related in 2019, you aren’t wrong.
An analysis of One Minute on the Internet in 2019 shows there were 188 million emails and 18.1 million text messages sent every minute in the last calendar year—doesn’t it feel like those will eventually flip-flop, maybe as soon as 2020?
Every minute in 2019, people watched 4.5 million YouTube videos and did about that many Google searches, while watching almost 700,000 Netflix videos and posting more than 500,000 tweets.
I’ll take credit for at least half of those.
There were almost 400,000 app downloads in 2019, about 300,000 Instagram photos posted, almost 10,000 Uber rides and about 1,400 AirBnB rentals every minute last year.
Inside One Minute on the Internet
This is just the tip of the iceberg when it comes to how much information people were posting and accessing in 2019 and how much of it they were doing online rather than in person.
While there may not be a direct link to your business in most—or any—of these findings, there’s a lesson for all of you here.
The real overarching lesson here is there is a lot more information out there than probably most of us realized—and clearly more than you can ever truly digest and implement within the confines of your business in an effort to help you do a better job helping your customers.
Your job is to figure out which pieces of information are most applicable to you, your business and your customers’ businesses and to make sure you understand everything you can about those data sets.
These reams and volumes of information can help you help them, but only if you understand them.
So, stop sending those emails, quit posting your tweets and get to work on understanding what all the information that’s now available means to you and your customers.
There will be plenty of reports and data points that don’t apply at all but there might be some you’ve missed that can really help.